Why Vector Artwork Matters (and How to Spot it)

Jamie is the founder and creative director of Promote Creative, where she helps brands create thoughtful visual identities, packaging, and branded merch that stands out in the real world. With more than 13 years of experience in the branded merchandise industry, a BFA from the University of Wyoming and an MFA in Sculpture from the University of Nebraska–Lincoln, she brings a unique blend of fine art thinking and production expertise to every project. Based in Northern Colorado, Jamie believes great merch should be a true extension of a brand—not just a logo on a product. When she's not designing, you'll likely find her crafting, exploring creative side projects, spending time with friends and family, or feeding her slightly unhealthy obsession with all things miniature.  

Class Summary- Understanding Vector Artwork 

Vector artwork is part of the foundation of creating branded merch, yet it remains one of the most misunderstood concepts in our industry. In this class, you'll learn what vector artwork actually is, why it matters, and how to recognize it. The goal of this class is to give you the confidence to avoid common artwork mistakes and work more effectively with designers, suppliers, and clients.